CH Men Privee is an oriental – woody, leather scent, exciting, rich and luxurious. The composition combines layers of explosive whiskey accords with intense and sensual black leather. It opens with accords of grapefruit, pomelo and whiskey that lead to the heart of frozen lavender, sage, red thyme and cardamom. The base notes are leather, tonka bean and benzoin. Campaign photographer is Mario Testino, and models are Justice Joslin and Lily Aldridge. CH Men Prive is available as 50 and 100 ml Eau de Toilette. CH Men Prive was launched in 2015.

Déclaration d’un Soir, a new fragrance for men, reprises the cold spices of the original, thanks to perfumer Mathilde Laurent‘s idea of not messing with something good but going for a much more subversive interpretation in men’s fragrance. Essentially a huge rose with thorns, given the woody backdrop, it is boosted with cardamom and a very perceptible pepper spray top note to refresh and give piquancy. The woodiness comes from sandalwood. A romantic and heady affair, in house Cartier perfume Mathilde Laurent revealed that she created it to “make the heart beat faster and to drive men to speak their minds.”