Colors Blue is Benetton’s invitation to celebrate the diversity all around us. To fill our lives with other flavors, other cultures, other languages, other colors. Let’s celebrate diversity, because diversity isn’t just seeing life in color, it’s learning from those colors! Diversity is surprising yourself everyday with something new, understanding that every color, every race, every culture is a new world to discover.

Colors Purple is Benetton’s perfume for women who know the positive power of diversity and are unafraid to celebrate the union of colors to create a better world. United Colors of Benetton Colors De Benetton Purple Deodorant Body Spray keeps you fresh all day long.

The two new fragrances from the house of Benetton within the Colors de Benetton collection are named Pink and Blue. Both editions are intended for women, presented by the campaign in a way that promotes “diversity, multiculturalism, beauty and optimism.” The perfumes are made under the license of Puig as fresh and youthful creations. Colors de Benetton Pink is a cheerful floral – fruity composition that opens with aromas of bergamot, tangerine and passion fruit. The heart of rose, jasmine and orange blossom precedes the base of woods, patchouli, amber, vanilla and musk. Both fragrances are available in round bottles with gold colored stoppers designed in the logo of the house as 80 ml Eau de Toilette. Colors de Benetton Pink was launched in 2016.